Chick-Fil-A is the most polite chain in the restaurant business (Source: QSR Magazine). Their teams offer speed and accuracy – as well as politeness (i.e., eye contact/smiling). Chick-Fil-A invests in employee training; providing more hands-on supervision to a franchisee, who is limited to only 1 store for maximum focus. While all of this sounds nice, they also bring in $4 Million revenue per store, more than any other fast-food chain (i.e., KFC is $1M) (Source: Business Insider).
Would you “smile” to bring in 4X your competitor’s revenue?
