The Platform Business model is disrupting the ecosystem by matching individuals with need. This dynamic collaboration evens the playing field for small supplier companies and aspiring entrepreneurs.
Consider:
· AirBNB – world’s largest accommodation provider…does not own rooms
· Uber – world’s largest taxi company…does not own cars
· Alibaba…world’s largest retailer measured by gross merchandise volume… does not own any warehouses
However, with the low barriers to creating software-based platforms, there is a question of sustainability for the “any-to-any” model. They must continue to differentiate for positional advantage given the “copy cat” companies replicating the platform (Source: HBR).
How does your company differentiate for positional advantage?
