It can be challenging to create a brand name that is global. Plopp chocolate, the Chinese snack Only Pukeet, Pee Cola from Ghana, Swedish toilet paper Krapp, a box of Barf detergent from Iran, France’s "Zit" ice cream, South Korea’s fruit drink called Coolpis, and India’s pillow called "Nightmare.”
A Belgian chocolate company is named after the Egyptian river goddess, Isis. They have decided to re-brand to avoid confusion with the Islamist militant group (Source: BBC). Of course, an edgy name isn't always a handicap – the clothing brand French Connection based in the United Kingdom did very well after renaming itself FCUK.
Have you vetted your brand globally?
