Changing customer needs and emerging competitors demand dynamic customer value proposition changes to sustain growth. Over time, competitors can duplicate unique capabilities or service offerings resulting in market commoditization. This requires constant product/service differentiation – innovation – to enhance value.
Ask yourself:
· What are our product/service pain points?
· What else impacts the customer experience?
· What is my customer’s objective in using our product/service?
· What am I most afraid my competitor will do?
Then, act on that.
Does your organization beat competitors to the punch?
