As companies continue to expand to reach new customers/increase revenue and valuation, they need to build capacity to scale and support/drive that growth. Some keys for that growth include:
–Focus on immediate opportunity: focus on near term gains
–Seed other regions: incremental approach that nurtures large and long-term opportunities that can scale rewards
–Do not boil the ocean: be calculated about where and when you expand
–Build a partner ecosystem around the world: they should act as an extension of your team (sales, service and support agents), as this enables scaling quickly without needing to invest significant money on building new infrastructure
Are you building capacity to scale global growth?
