When you innovate, you improve something to make it less expensive or add more features.
When you create, you change the way you look at the world. This new point of view enables you to see new products/services, cut costs, refine processes, or redefine an industry (Source: BCG).
Individuals create; organizations innovate. The idea is creative; the product/service/process is innovative. Yet, it is up to the organization to provide the right environment to be creative.
“Creativity is seeing what everyone else has seen, and thinking what no one else has thought.” –Albert Einstein
Are you creative? Organization innovative?
