47% of the S&P 500’s revenue is coming from outside the U.S.
Emerging markets provide fertile ground for producing and selling products and services. Advantages include favorable demographics and rising middle classes, while drawbacks are new “challenger” companies (Huawei, Vale, Bharti Airtel) and localization decisions (How do you effectively price? Manage margin? Source?).
In a Boston Consulting Group survey, 75% of executives expect to gain share in emerging markets, yet only 13% think their companies have the capabilities to successfully take on local competitors.
Is your organization building sufficient capabilities to capture revenue in emerging markets?
