A.G. Lafley, former CEO of Proctor & Gamble, wrote a book called “Playing to Win,” when sales doubled, profits quadrupled, and market value increased by $100 Billion. In summary:
- Too many firms confuse strategy with vision/plan, instead of identifying choices to win
- Strategy guides and enables execution by allocating capital and people (i.e. where to play, how to win); know how you will manage and measure
- Position your company’s product/service preferentially with customers for a competitive advantage
- Horizon for strategy is 3-5 years
- Ask yourself, “Who is my best customer?”
Are you “playing to win?”
