Danish toy company, LEGO, was founded by woodworker Ole Kirk Christiansen originally as a wooden toy making company. He started during the Great Depression and his four sons joined him at work. When he saw the future in plastic toys, he bought a plastic molding machine.
However, three of four sons left him to continue working with wooden toys.
Godtfred remained with Lego, and the plastic molding machine gave them the asset for their future direction, producing the building brick that is sold all over the world. Godtfred continued his father’s innovative spirit, making brick sets that fit together in the mini-figures that were the scale of other structures.
Similar to LEGO, BCG identified recent top innovative companies: Apple, Google, Tesla, Microsoft, Amazon, Netflix, Samsung, Toyota, Facebook and IBM. Rapidly increasing on this list include: Airbnb, Under Armour, Regeneron, Expedia, SpaceX, Hilton, NTT Docomo, Orange, and Bristol-Myers Squibb.
“We figured out how to put a man on the moon before we figured that we can put wheels on luggage.”
Do you work for an innovative company?
