Companies need an innovation process (way beyond creative thinking) that starts with a vision, then moves to the architecting, and results in a systematic execution of change. This does not only address quandaries, but also creates something new.
Many companies follow a process similar to this:
- Feet on the Street – Talk to end users about circumstances/problems/opportunities, composite personas
- Research / Define – How might we? (Combine of design thinking and problem solving)
- Explore / Ideate / Prioritize – Brainstorm, improve, select
- Plan / Prototype – make idea tangible, wireframe, process map, identify strengths/weaknesses, path to market
- Test, Test, Test
- Reflect / Iterate / Synthesize / Learn
What is your innovation process?
