Most companies have a mission that is something like this: Maximize shareholder wealth by exceeding customer expectations for (insert product/service) and providing opportunities for our employees to lead fulfilling lives while respecting the environment and the communities in which we operate. While an important foundation, this mission statement is often shared on corporate websites and…
Why is it that most executives cannot articulate the objective, scope and advantage of their business in a simple statement? If you don’t know where you are going, any road will get you there. Your strategy should include a simple, clear, and succinct strategy statement that everyone can internalize, and then use as a guiding…
