Facebook’s “App Economy” (i.e. Scrabble, photo sharing, etc.) has users downloading 20 million apps per day. This has created 50,000 jobs and added $12 billion to the U.S. economy (University of Maryland).
That is good news, until you consider that a study in Great Britain found that Facebook costs businesses (in Great Britain) $264 million/day in lost productivity.
How does your organization leverage social media, without losing productivity from it?
