Many organizations have adopted the triple bottom line: People, Planet, and Profit. This contrasts a pure profit orientation; so that an organization also considers reducing its carbon footprint, energy usage, water usage, pesticide usage, etc…
However, as one CEO told me, we cannot lose focus on making profit. If we lose sight of that, then there will not be a sustainable company to contribute to people and planet.
The more challenging integration is if your company can develop a philanthropic effort that is not post-profit, but instead integrated into your “business with a purpose.” If this is accomplished, then employees know that their every day efforts, as opposed to a periodic effort, goes to a greater cause that has purpose. When employees have purpose, there is effective Corporate Social Responsibility.
You have to feel good to do good….do you feel good?
