A few years ago, the popular term was that BRIC (Brazil, Russia, India and China) was where the future growth opportunities were.Today, most of the popular press is only focused on two of these: India and China. China grew 10% annually the last 4 years. India’s real GDP grew 8% annually; however, Brazil is only at half that….same as the Middle East and Africa. All of this happened during the Western world economic turbulence.The emerging markets are applying pressure to the organizational structures for global companies. They cannot realize the full potential of emerging markets when global operations are squeezed into today’s organization structure.China has become the second largest market for Starwood Hotels. The top management team decided that they needed to be closer to where the business is, and they moved their corporate office from New York to Shanghai for a month. They plan on repeating this annually, but to Brazil, Dubai and India next.Accenture reported in 2011 that 95% of senior executives do not believe they have the correct operating model globally.What are you doing to transform your global operations to optimize emerging markets?
