Companies have struggled to break down silos and boost cross-functional collaboration, even though customers increasingly expect a single face. Once proof of the gains from collaboration become tangible, then culture change takes hold. The operating model has three steps:
Stretch goals
Define strategic targets at the group level
Aim for breakthrough performance that no individual function can achieve
Make cross-functional teams accountable for performance
Radical simplicity
Simplify and standardize the entire operating model; including job descriptions, capability definitions and cultural values
Start with end-to-end processes, to make changes that promote speed, agility and efficiency
A retooled culture
Ensure organizational and cultural change by keeping a laser focus on collaboration and endorsing high levels of execution
Invest in leadership capabilities to sustain reform
(Source: McKinsey)
Does your organization collaborate cross-functionally?
