Purpose drives performance. This is how leaders unleash the power and drive of their entire workforce, while focusing that combined effort in one aligned direction. With purpose, employees bring their “whole selves” to work with passion and commitment (Source: Korn Ferry). This also results in them tapping into “discretionary energy” (i.e., going the extra mile) to accomplish more than what is expected (Lewis and Hezlett, 2016). These employees report greater job fulfillment, do better in performance evaluations, and are more likely to promote their employers to others (Source: Imperative, NYU, 2015).
For the business, a strong, well-communicated purpose can contribute up to 17% improvement in financial performance (Source: Burson-Marsteller, IMD business school, 2015).
Does your purpose motivate for performance?
