I recently heard Bill Whitmore, CEO of AlliedBarton Security Services, speak at a Symposium. With over 50,000 employees serving as security officers at hundreds of customers’ companies, his employees are his business instead of a product or service.
He said that the company’s focus must be “inside-out”…that their brand inside will connect to the customers outside. In order to have their employee behavior enhance their company brand, three things are required:
1) Productivity
2) Firm brand – done through training
3) Leadership brand – which is the difference maker
For this third area, AlliedBarton distributes their own book “Dare to be Great” that establishes and aligns the workforce to their three key leadership non-negotiables.
Does your company clearly communicate its “leadership brand”?
